01 / AI search
AEO & GEO
Visibility in ChatGPT, Perplexity, Claude and Google AI Overviews. Structured data, content a KOL can cite, and authority on the sources that LLMs quote from.
Module 7 of the plug-and-play solution
Digital Authority — visible where German hospitals research today.
Hospital decision-makers now assemble their shortlists in AI answer engines and on LinkedIn, long before a formal procurement process begins. Anyone not cited there often never enters the selection at all. We build your digital visibility in the German market — embedded in sales, logistics and compliance.
- MDR context
- KHZG
- G-BA
- Pre-MEDICA
- DACH ABM
The problem
Visibility is the invisible hurdle in German market entry in 2026.
German hospital procurement has moved its research. What ran through trade press, MEDICA booth visits and distributor recommendations in 2018 now begins with three things:
- A search on Google.de — in German.
- A question to ChatGPT, Perplexity or Google AI Overviews.
- A LinkedIn check on the manufacturer’s management and its KOL relationships.
If you do not appear in these three channels, the pitch is lost before it starts. And this is precisely the point that neither your own subsidiary, nor a classic distributor, nor a consultancy solves for you.
1,900 Hospitals in Germany — each with its own research habits
~60% of pre-RFP research now runs at least partly through AI tools
0 Times: how often most foreign MedTech brands appear in German AI answers for their indication
18 months The lead time German AEO visibility typically needs before it has a dependable effect
The solution — Module 7
Seven building blocks. One goal: visibility that reaches hospital procurement.
Digital Authority is not an online marketing service. It is the digital visibility layer of your integrated market entry solution — in restrained, authoritative language, MDR-compliant, in the language German hospitals use.
02 / Search
German SEO
On-page work, technical SEO and long-tail indication searches. Building a German manufacturer presence that ranks on google.de for the terms hospitals use.
03 / Outreach
LinkedIn DACH ABM
Account-based outreach to hospital chief executives, heads of procurement, nursing directors and medical directors. Highly personalised, compliant with MDR and HWG.
04 / Content
Thought leadership
White papers, trade articles and webinars on MDR, G-BA, KHZG and DiGA topics, under MEX or co-author branding — the sources that LLMs cite.
05 / Events
Pre-MEDICA campaigns
Eight to twelve weeks before MEDICA, MD&M and DMEA — the digital attention economy, coordinated with your presence on site.
06 / Funnel
Website and performance
German-language manufacturer landing pages, conversion optimisation, marketing automation and lead scoring. LinkedIn Ads and Google Ads where the ROI is demonstrable.
07 / Trust
Reputation and reviews
Building German-language user reports, KOL statements and trade press mentions in a structured way — the digital trail German purchasers check.
Where we differ
Why not a generic online marketing agency?
A fair question. The answer lies in the difference between clicks and hospital listings.
| Aspect | Generic online marketing agency | Digital Authority at MEX |
|---|---|---|
| MedTech depth | Knows neither the MDR, nor the G-BA, nor German hospital culture. | 27 years of MedTech market entry experience in house. |
| Regulatory | HWG, MPDG, Art. 7 MDR — quick to write claims that are not permitted. | In-house MDR compliance reviews every advertising claim. |
| Link to sales | Delivers clicks. What happens in the hospital is not their problem. | A direct line to the field team of your own company and to the hospital listings. |
| KOL relationships | None. | The MEX Board of Experts (physicians, nursing, engineering) as multipliers and co-authors. |
| Result | Reach to everyone — including those who never buy. | Reach to German hospital decision-makers who can actually purchase. |
Heads this module
Julian Raab
Managing director of MEX Agency of Medical Experts GmbH from June 2026. 15+ years of B2B experience in German SEO, AEO/GEO, LinkedIn DACH, performance marketing and marketing automation. Delivery runs through the sister company RAAB Online-Marketing UG within the MEX group — the same arrangement as DSW Logistik in fulfilment.
Visibility without a sales channel is noise. Visibility that reaches hospital procurement is market entry.
Where does your brand appear today when a German hospital purchaser asks ChatGPT?
We run the test live with you. In a 30-minute conversation we show you how visible your brand currently is in the German market — and which three levers would make the biggest difference over the next 90 days.
Arrange a visibility analysis Frequently asked questions
What clients usually want to clarify.
- Does Module 7 replace our existing marketing agency in the home market?
- No. Module 7 builds your German visibility layer. Your global brand and product communication stays as it is. We coordinate with your brand team — what we supply is the German register, the regulatory framing and the language hospitals use.
- Can we book Module 7 on its own, without the other six modules?
- As a rule, no. Digital Authority depends on leads being handed into a working German sales structure, a compliant MDR base and a German GmbH infrastructure. Without the other modules you generate enquiries that nobody can act on. We discuss exceptions in the strategy call.
- How quickly do we see measurable effects?
- First organic contacts with hospital decision-makers typically after 60 to 90 days. LinkedIn ABM meetings within 30 days where the target list is clean. Substantial SEO and AEO effect in the German market after six to nine months, depending on product category and competitive environment.
- Does our brand and market data go to third parties?
- No. Everything runs inside the MEX structure. RAAB Online-Marketing UG is a specialised sister company, not an external service provider.